Plangea Purchases Sun Busters® by DaRiMi Kidz
For Immediate Release
Mill Valley, California, May 14, 2010: DaRiMi Kidz LLC and Plangea Ltd. today announced that they have entered into an agreement under which Plangea has acquired the assets of DaRiMi Kidz’ UV sun protection swimwear brand, Sun Busters®.
Plangea, owners of the sun protection clothing brand Tuga Sunwear, will continue to promote the Sun Busters brand which is focused on beach fashion for children, via retail and online channels.
Jennifer Wolfe, President of DaRiMi Kidz commented on the agreement: “Plangea’s acquisition of Sun Busters represents the merging of the top two UV clothing brands for children. We are very excited that the Sun Busters brand will continue to grow as part of a bigger company with increased investment in design, UV technology, and marketing strategies.
“We’re proud to have built a successful business in the United States and around the world based on a trusted swimwear brand that protects children from the harmful effects of the sun, while offering a range of unique ‘Aussie beach’ designs that parents and kids love. We thank our customers and partners for all their support over the years,” Wolfe added.
Management teams of both companies are working on a smooth transition for Sun Busters customers from DaRiMi Kidz to Plangea, and customers are being contacted throughout May.
“Bringing Tuga and Sun Busters together under the Plangea fold will offer consumers and retailers the two best UV swimwear brands for children,” said John Westgarth, CEO of Plangea.
“Our ability to create efficiencies in the manufacturing process for both lines will allow us to continue to invest in new UV technologies and new fashionable designs that will keep the two brands in a market leading position,” Westgarth concluded.